Monday, October 11

homemade is best

As part of an advertising campaign focusing on their kitchen appliance selection, IKEA published a 140 coffee table book focusing on one of the best things you can do in a kitchen: baking. Inspired by high fashion photography and Japanese minimalism, the folks at IKEA took a different approach to food photography by focusing on the ingredients themselves, creating graphic still-life photographs that are good enough to eat...literally. 


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